My latest article in The Telegraph: Once the ‘Monaco of the Alps’, this forgotten spa town is poised for a comeback

 

 

THE TELEGRAPH

 

TRAVEL

 

Once the ‘Monaco of the Alps’, this forgotten spa town is poised for a comeback

Bad Gastein, now eerily quiet, was a magnet for high society during the Austro-Hungarian Empire

 

In February 2020, it seemed to me a classic bustling ski resort, with extraordinary, high-level skiing, comprising 200km of pistes, half of them red runs. Admittedly, the languages you heard in the après-ski establishments tended more towards the Germanic than the frequent smatterings of English or French one might hear in Zermatt or Val d’Isère.

However, what really struck me was the look of the town. Built into the steep mountain slopes, its vertiginous streets are lined with exquisite fin de siècle houses from the heyday of the Austro-Hungarian Empire. Even the train station – 90 minutes to Salzburg, 3 hours to Munich – is an Art Deco gem, opened  by Emperor Franz Joseph himself in 1905, the first such station in the Eastern Alps.

For this was the Imperial resort. The Prussian Kaisers would come and meet their Habsburg Emperor cousins here to enjoy the waters and the walking, for both of which it had been famed since the 7th century. Of course, in those pre-skiing days, summer was the high season.

The original article at full length can be found for subscribers at The Telegraph online here, or outside their paywall at MSN online here. I enclose the important final paragraph below.

Indeed, in order to put itself back up among the first rank of such resorts, to outdo those who once outstripped Gastein like the younger but more glamorous – for now – Swiss resort of St Moritz and nearby Kitzbühel, they are even arranging the first ever Imperial Snow Polo Cup at Sport Gastein to open the winter season, with a host of royalty on the guest list; fixers from that world like Major Peter Hunter of Guards Polo Club from England and International Polo Events, and sponsorship being discussed between the incoming Hirmer Group’s Travel Charme Hotels, who are set to restore and reopen Gastein’s Bel Epoque Jewel in the Crown, the once world-famous Hotel Straubinger, and the Grande Dame of all Austrian hotels today, The Imperial in Vienna.  

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